New Patients are vital for growing and sustaining a Health Care Provider’s Practice. Patient attraction has become an enormous business resulting in highly visible Internet-based HIPAA violations and risks for providers. Websites, social media, patient satisfaction surveys, email and text messaging sold by vendors including Business Associates are all subject to HIPAA rules that are frequently overlooked or ignored.

HIPAA Rules for the most common patient attraction tools are clear and unequivocal. One look at a health care provider’s website can provide undeniable evidence of a HIPAA violation and indications of other violations to be investigated.

There are widespread violations of the HIPAA Rules for communicating with patients for patient engagement as well. These violations are being made by Providers and Business Associates primarily through unencrypted email and text message. A simple appointment reminder is, by definition, PHI even though it may not contain diagnostic specific information. So are Happy Birthday wishes, reminders that a patient is overdue for a checkup or has an outstanding balance on a bill.

You (Provider and Business Associate) must know how you can maximize your use of key patient engagement tools while protecting yourself and your organization from government penalties and patient lawsuits.

Health Care Providers have a mandatory “duty to warn” patients of risks associated with unencrypted email. A patient may refuse to receive unencrypted emails after being warned. Health Care Providers and Business Associates must strictly follow the patient’s restriction.

WHY SHOULD YOU ATTEND?

The information that makes a message subject to HIPAA- what is PHI? How can you have compliant behaviors in Social Media?

The “safe harbor” – How Health Care Providers may obtain consent from patients to send PHI in unencrypted email and unencrypted text messages and not be responsible for unauthorized access to the PHI in transmission or when received by the patient

What a Health Care Provider must do if a patient does not agree to receive PHI in unencrypted email or unencrypted text message

The requirements for a Business Associate to be able to communicate by email or text message with a patient on behalf of a Health Care Provider

How a Business Associate may protect itself from liability for violating HIPAA Rules about email and text messages in its Business Associate Agreement

What a Health Care Provider must do if a patient does not agree to receive PHI in unencrypted emails or text messages

How Health Care Providers and Business Associates may prove they are compliant with the HIPAA Rules through documentation

The Policies and Procedures Health Care Providers and Business Associates must have in place to comply with HIPAA Rules concerning communication with patients through email and text message

AREA COVERED

• Communication is key throughout Patient Attraction and Patient Engagement. This webinar will demonstrate effective ways to communicate while following the HIPAA Rules. This webinar also focus on HIPAA Rules for transmitting informational email and text messages to patients over an electronic communications network. We will
• Patient Engagement Tips: Protect Patients’ Privacy and PHI, Build the Relationship
• Policies and Procedures for your HIPAA Compliance Program
• Social Media: Reviews, Testimonials, and Likes
• Marketing & Patient Communication: Phone Calls, Emails, and Text Messages
• Websites: What to Post and Not to Post
• Portable Devices and Electronic Communications Network
• How Health Care Providers and Business Associates can work together to avoid violating HIPAA Rules about email and text message communications with patients

LEARNING OBJECTIVES

• Patient Engagement Tips: Protect Patients’ Privacy and PHI, Build the Relationship
• Policies and Procedures for your HIPAA Compliance Program
• Social Media: Reviews, Testimonials, and Likes
• Marketing & Patient Communication: Phone Calls, Emails, and Text Messages
• Websites: What to Post and Not to Post
• Portable Devices and Electronic Communications Network
• How Health Care Providers and Business Associates can work together to avoid violating HIPAA Rules about email and text message communications with patients

WHO WILL BENEFIT?

• HIPAA Compliance Official (HIPAA Officer)
• Compliance Director
• Practice Manager
• Privacy Officer
• Security Officer
• CEO,CFO,COO
• Chief Information Officer
• Information Systems Manager
• Health Information Manager
• Healthcare Counsel/lawyer
• Office Manager
• Contracts Manager
• Chief Clinical Officer
• Human Resources